It’s been a wild journey these final 16 months since Meerkat exploded onto the scene at SXSW because the breakout cell live streaming video platform or social broadcasting app or social video or regardless of the hell the bandwagon self tilted influencers are calling it lately. However the “what the hell are we going to name this expertise” rant should be for one more weblog submit.
I’ve labored with manufacturers of all sizes constructing out 30+ live video influencer methods and I’ve even carried out over 1,800 live streams on my private account however the one factor that has grow to be clear for me over these final 16 months which may shock you is…
Your viewers doesn’t give a crap what app you’re utilizing, so long as you’re listening, engaged & offering worth!
The first keynote I gave around my #ThinkLikeAFan philosophy a bit of over a yr in the past, was targeted 90% on the apps and 10% on the mindset shift. Quick-forward a yr and infrequently instances I’ll not point out an app or expertise in any respect in my pitch to manufacturers and my keynotes and interviews are 95% mindset shift and 5% in regards to the apps!
Listed here are a pair brief video interviews I’ve carried out just lately the place I attempt to concentrate on the mindset shift despite the fact that most simply need to speak in regards to the apps.
AQ’S Weblog & Grill Interview:
The Visible Minute Interview:
The profitable live streams I’ve helped execute for manufacturers at Backlamp and the live occasion streams we’ve carried out with SMACtalk Live are nonetheless being talked about as we speak as recreation changers. However humorous sufficient most individuals can’t keep in mind which apps we used, they’ll solely keep in mind the expertise we created, the worth we supplied and the mindset shift we carried out to make all of it work.
This development has continued even with the general public talking facet of my enterprise as I’ll be doing 40+ keynotes in 9 international locations in 2016 alone and the primary half the yr many of the keynotes have been round live video however this fall my keynote matters are the comply with:
- Way forward for Enterprise is Group
- Influencer Advertising: Discovering the woman subsequent door
- Limitations Encourage Creativity
- A Millennial Mindset: It’s not the yr you’re born however your capability to embrace change, collaboration and neighborhood!
In order you heard in a number of the movies above my recommendation is straightforward:
Focus much less on app recommendation from influencers and extra on the worth, the engagement, the storytelling and the mindset shift you’re in a position to leverage with live video!
Initially posted at: http://www.isocialfanz.com/live-video-now/