Right here is an Interview I did after my keynote at MarkeTech Develop Nebraska occasion!
Brian Fanzo, a self-described social media geek and expertise evangelist, says that your story is the whole lot.
“In order for you your content material to be shared out, folks have to know your story,” he stated.
Fanzo was the keynote speaker on the annual MarkeTech Conference in Kearney final week. MarkeTech was co-sponsored by AIM and GROW Nebraska and attended by about 175 small enterprise homeowners and organizations that help them.
Fanzo’s web page is named iSocialFanz.com. “You need to Assume Like A Fan,” he stated.
High quality story content material shouldn’t be a lot in regards to the what, however extra in regards to the how and particularly the why.
“Sharing gross sales content material is ok, however inform me the story,” he stated. “When you’re solely posting in regards to the what, attempt to refocus on the how and why. That’s the sport changer.”
Fanzo stated the way forward for companies massive and small is group. And startups have a leg up on bigger corporations in constructing group.
The gap between the CEO and the group is a lot smaller in a startup than in a big enterprise,” he stated. “It’s simpler for them to narrate to their prospects’ ache factors.
Fanzo stated that social media, significantly streaming video, is central to partaking and constructing that group.
“Engagement is the social proof that you simply care,” he stated. “Individuals wish to know they’ve been heard.”
Fanzo was requested what’s up and coming in social media.
“Video throughout the board,” he stated. “Video is the good equalizer.”
Fanzo walks the speak. He hosts round 2,000 live video occasions a 12 months throughout a number of channels, and arrange a live Periscope stream of his keynote at MarkeTech.
“Almost two-thirds of shoppers are doubtless to purchase a product after watching a video about it,” Fanzo stated. “That quantity will go means increased with a live stream permitting buyer interplay.”
This doesn’t imply it is advisable leap on each accessible social media channel immediately.
“You need to crawl earlier than you stroll,” he stated. “You don’t should be on each channel, however it is advisable pay attention on all channels. That helps you perceive the place your prospects can be tomorrow, when you market and promote for in the present day.”
Fanzo additionally recommends repurposing a single video throughout a number of platforms, preserving in thoughts that no two social media video apps are the identical.
“One in all my workforce members will take the Periscope video of this presentation and scrub it for YouTube,” he stated. “Then we’ll edit some 60-second clips for Instagram.”
With all of the free social media channels accessible, there’s a temptation to simply leap in and go. However Fanzo cautions that you simply want a technique.
”Will need to have a mindset centered on the RIGHT-time to leverage live content material in real-time!”
“Actual time video doesn’t imply that you simply don’t want a technique,” he stated. “My live streaming playbook has 5 steps.”
- Welcome folks to the stream
- Introduce your self to the viewers
- Present worth
- Have interaction the group
“After which get off,” he stated. “That you must be aware of individuals’s time.”
Another nuggets from Fanzo’s presentation:
- Authenticity is essential. Create authenticity by not being afraid to say that you simply don’t know one thing. This provides validity to what you do
- Give your group a peek behind the scenes. What are you able to give them entry to that they’d by no means be capable to discover?
- Perfection is unattainable and no person believes it, so why are we giving ourselves the expectation that we should create excellent content material?
The underside line is that entry to folks and locations is bigger than ever earlier than, and it’s tempting to try to construct an enormous following.
“It’s not in regards to the variety of viewers or followers, it’s about conveying your message,” Fanzo stated. “When you affect one particular person, that’s a win.”
— Rod Armstrong is Vice President of Strategic Partnerships for AIM in Lincoln, Nebraska. He’s a daily contributor to Silicon Prairie Information.
Weblog initially posted at: siliconprairienews.com
Discover out extra about Brian Fanzo & subjects he speaks about right here: http://www.isocialfanz.com/isocialfanz-keynote-speak/